The concept
The observation
Babies grow quickly, changing size between five and six times during their first year. This means parents must regularly replace their children’s entire wardrobe and soon end up with many clothes that can no longer be used. The same short usage issue applies to maternity clothes.
Today, optimizing resources is essential to reduce our environmental impact. The textile industry is the second most polluting industry in the world, responsible for 8 to 10% of global CO2 emissions.
Small actions can make a big difference.
The solutions
To do our part in combating waste, we decided to offer a responsible solution to the overconsumption of baby clothes. This takes the form of a clothing rental service that allows you to always have the right-sized clothes for your child, without being burdened by outgrown items.
Similarly, you can have maternity clothes to use throughout your pregnancy and simply return them once your baby is born.
How it works
Our concept is simple. You receive a box when you subscribe and keep it as long as needed. When your baby is growing and changing size, you contact us, and we’ll provide a new box tailored to their new needs. You then return the old clothes so they can be used again.
And for expectant mothers? We have you covered too. The maternity box is customizable — you can order the types of clothes you need and keep them until your due date.