The concept
The observation
Babies grow quickly and change size five to six times during their first year. This means that parents must regularly renew their children's entire range of clothes and very quickly find themselves with a lot of unusable clothes. The same problem of short duration of use is found in maternity clothes. Today, optimizing resources is essential in order to reduce our environmental impact. Knowing that the textile industry is the second most polluting in the world. It alone is responsible for between 8 and 10% of CO2 emissions. It is possible to have a big impact by taking small actions.
The solutions
To do our part and fight against waste, we decided to offer a responsible solution to the overconsumption of baby clothes. It takes the form of a clothing rental service allowing you to always have clothes in the right size for your child, without the hassle of clothes that have become too small. In the same way, you can have clothes that you can use during your pregnancy while returning them to us once you give birth.
Concretely
Our concept is simple. You receive a box when you subscribe and you keep it for as long as necessary. You contact us when your baby is changing size and we will provide you with a new box adapted to his new needs. You then return the old clothes to us so that they can be used again.
And for future mothers? We also thought of you. The pregnancy box is customizable. You can order the types of clothing you need while keeping them until your term.